twopointouch

via. Communities Dominate Brands

And apparently the most blogged about video on the ‘net at the moment. The URL of the creators, fleetingly referred to towards the end is http://www.mediatedcultures.net/ksudigg/

“… the basic idea is to create a 3 minute video highlighting the most important characteristics of students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime. We already know some things from previous research (and if you know of any interesting statistics, please list them along with the source). Others we will need to find out by doing a class survey. Please add whatever you want to know or present.”

The majority of MySpace users (51.6%) are aged 35 and older, according to a press release from metrics company comScore.

An analysis of visitors to MySpace.com shows that as the site has experienced dramatic visitor growth, it has become more popular among older Internet users. The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base, an 8.2 percentage point increase during the past year.

By contrast, it is the network’s competitors, principally Xanga and Facebook that attract younger audiences.

What to make of this? Well, MySpace has been around for longer than a lot of its current competitors, if only by a couple of years. Perhaps older people are more likely to sign up for the best-known of these sites, rather than a younger competitor? Perhaps, too, older people are less likely to move elsewhere.

It is unclear, as well, whether these ‘visitor’ figures are drawn from accounts, or active users. If the former is the case, older people curious about social networking sites would presumably be drawn to try out the well-known MySpace rather than a lesser known site. That’s what I did, so I wouldn’t be surprised if that was true of other (crinkly) people.