Opening the WoM Communications conference, Steve Barton of Keevil Barton Kershaw [now defunct] talked about the reasons word of mouth matters more than ever. He cited research that states we receive over 3000 messages a day about products and services (source unknown, but I can believe it. Here is some info). We’re not able to process that amount of input, …read the rest of this article
Social tools, devices and web evolution are creating epochal change in media, society and business. The plan is to 
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