Yahoo! 2.0

Stephen Taylor is the RVP and MD Search & Search Marketing at Yahoo! UK. Before Yahoo!, he was the MD of Overture Europe. I, on the other hand, am a little-​​​​known hack from South West London with a penchant for strong lager and pizzas. Stephen may also like those things.

How are the new changes to

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The sum of knowledge?

The largest and perhaps the most daring Web 2.0 project is the Wikipedia. This online encyc­lo­pedia is free and it is created through con­tri­bu­tions by its users. You or I write and submit articles on a subject of interest, and then other users, rather than offi­ci­ating editors, add to and correct those articles. With millions of

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No, you show me the money

So how do you make any money from this Web 2.0 business? Ajit Jaokar has written an inter­esting post on Web 2.0 revenue models. He argues that charging premium fees to a select group of users dis­qual­i­fies sites from being Web 2.0, since the project depends upon mon­et­ising the “long tail”. Similarly, a charged-​​​​for

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Be-​​boom or bust — the ingredients of a social network

Michael Birch, the founder of bebo.com, is urbane and witty. He laughs easily and nat­ur­ally. Dammit, I’ve seen pictures of him and he’s attractive, too. I’m hot and sweaty as the sun pours in through the window behind me. My gelled-​​​​up hair has flopped. I’m at an imme­diate and lasting dis­ad­vantage but try to

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