We call the Internet a place. We go to sites. Marketing people talk about destinations.
But that’s rubbish. The Internet is with me, and increasingly with most people, all of the time. It follows us as we go to other places. Increasingly, it helps us to navigate those places. You have probably seen it already, but if you haven’t, check this …read the rest of this article

I’ve always been a bit of a sceptic about Second Life (posts passim, and I mean in its utility as a marketing vehicle for brands), and I won’t pretend otherwise despite a day of inspiration and intelligence at the Virtual Worlds Forum. Yes, I now understand a bit more about why brands have been investing in the network and …read the rest of this article

Richard Maven of e-consultancy interviews Catherine Smith, marketing director of Linden Lab, the creators of the popular virtual community Second Life. The digital world has hit the headlines recently because of the number of businesses that have bought a presence in the world, including Sun, Adidas, Volvo, Wells Fargo, Text100 PR, and most recently, social media consultancy Crayon.
So how do …read the rest of this article