Tag Archives: viral

Viral WoW

By Ian Delaney | Published July 2, 2008

Blizzard, the company behind the most successful and profitable entertainment franchise in the world*, World of Warcraft, held a mini-conference in Paris last week to announce that a second sequel to its Diablo series – Diablo III – was in development. Unlike a lot of press conferences, they invited along lots of fans, active forum [...]

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Take the Test

By Ian Delaney | Published March 21, 2008

I was totally taken by surprise by this one.
(A little further research has revealed that it was created by WCRS, and that there is some controversy over the originality of the idea. What a shame.)

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Rather Clever

By Ian Delaney | Published December 15, 2007

A very nice website created to promote Orange’s unlimited texts on on one of its tariffs. It goes on forever and is full of fun stuff … geddit?
Created by digital agency Poke, who’ve documented the site here. Apparently, there’s a Christmas version on the way soon.

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Secret Strategies or Common Sense?

By Ian Delaney | Published November 25, 2007

The secret strategies of viral marketers seems to have caused considerable upset among the Techcrunch faithful, registering 444 comments to date. Clearly author Dan Ackerman Greenberg hit something of a nerve with the 2.0 faithful. Many readers, including head honcho Michael Arrington, seem to be very naive about what marketers are going to do with [...]

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What I Learned About Word of Mouth

By Ian Delaney | Published December 1, 2006

Thanks to Simon from Green for sorting me out a press pass to Word of Mouth Communications. A very interesting day which I thoroughly recommend the next time it comes around. I’m going to write about three cough… two of the presentations in three … two posts, to keep me stocked up with new material [...]

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Viral Spiral

By Ian Delaney | Published October 6, 2006

While marketers are keen to test the waters with viral campaigns, the evidence for their effectiveness remains pretty shakey. Remember Snakes on a Plane anyone? From Internet Retailer:

20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles such as blogs this year—but Jupiter also found that most consumers [...]

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Blogs on a Snake. Irrelevant?

By Ian Delaney | Published August 22, 2006

The verdict is in. Now its opening weekend is over, it’s time to count the votes on Snakes on a Plane.
This is what the public thought, comparing the takings from it’s opening weekend in the US to those of other summer blockbusters:
Pirates of the Caribbean 2 – $135.6M
Cars – $60.1M
Superman Returns – $52.5M
Talladega Nights – [...]

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Cave 2.0

By Ian Delaney | Published June 27, 2006

Marc Fawzi makes an interesting point about web 2.0 society

Fact: trusted individuals are once again the source of news in a society (bloggers) Fact: word of mouth is once again how news spreads (viral marketing) Fact: people once again hunt and gather in a group (del.icio.us) Fact: people once again group things using words like [...]

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