MySpace Doooomed. Allegedly.
The Washington Post has a story about youngsters leaving MySpace in droves that recently hit the front page of digg. And the WSJ agrees with a spookily similar story. Hang on. I recall reading another remarkably similar story four months ago [digg link - the newspaper has moved the piece].
I think these stories are largely based on tenets gleaned from wishful thinking and accepted wisdom, plumped up with an anecdote or two:
(a) big, successful things are bound to fail sooner or later;
(b) teens are so fickle, always looking for the next big thing.
MySpace usage ramped up heavily during its first year and a half, hitting 2 hours and 25 minutes in October last year. Then it dropped to about 2 hours and held relatively steady there for the past year. Facebook, a younger networking site, is still on a gradual incline, reaching 1 hour and 9 minutes last month. [...]
Right, so setting up your MySpace profile is quite time-consuming. Maintaining it is not.