While marketers are keen to test the waters with viral campaigns, the evidence for their effectiveness remains pretty shakey. Remember Snakes on a Plane anyone? From Internet Retailer:
20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles such as blogs this year—but Jupiter also found that most consumers [...]
So it’s Number Two in what appears to be my impromptu new series, “I don’t really do product stuff, but this guy emailed me…”. Alex Weidmann was kind enough to get in touch about his new Web 2.0 service, mynoteIT, and then to answer my rude questions about the business behind it.
Again, this has been [...]
When it comes to some famous web 2.0 sites and services, it seems as though certain sites rule the roost. With 70% of video downloads from the net, the popular video clip site YouTube, may seem to be sitting pretty. But it isn’t, for three reasons.
On the one hand, there are dozens of other video [...]
Compared to 2000, children are now around 30% less likely to be sexually solicited online, but more likely to encounter pornography and to be harassed. The University of New Hampshire’s Crimes Against Children Research Center surveyed 1500 children last year and compared findings with a similar group five years earlier. The full report is available [...]
The American House of Representatives passed Resolution 5319, the Deleting Online Predators Act (DOPA), by a 410 to 15 vote yesterday. This will require schools and libraries to block access to social networking sites and chat rooms by children. Organisations that do not block access will lose their government subsidies. The subject has excited intense [...]
Michael Birch, the founder of bebo.com, is urbane and witty. He laughs easily and naturally. Dammit, I’ve seen pictures of him and he’s attractive, too. I’m hot and sweaty as the sun pours in through the window behind me. My gelled-up hair has flopped. I’m at an immediate and lasting disadvantage but try to pretend [...]
