Thanks to Simon from Green for sorting me out a press pass to Word of Mouth Communications. A very interesting day which I thoroughly recommend the next time it comes around. I’m going to write about three cough… two of the presentations in three … two posts, to keep me stocked up with new material
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Chris Riley has come up with a great idea for tracking exactly how in touch the BBC website is with its readers. His BBC Touch site compares the top ten headlines on the BBC News front page against their popularity — the news that was actually read. This brief sample shows that we’re a bit A new report into customer engagement produced by e-consultancy reveals that UK firms are likely to significantly deepen their commitment to Web 2.0 technologies over coming months. The authors, who polled 800 internet and customer experience professionals to obtain the results, found that: 42% are planning to apply user-generated content (UGC) to their websites in Continue reading Cultural Learnings of America for Make Benefit Glorious Nation of Britain The new Wired has a great feature about the lonelygirl15 story. Lonelygirl15, you will remember, was a hit YouTube vlog about a teenage girl, her family and her ambiguous relationship with her friend Daniel. You’ll also recall that the central character, Bree, turned out to be an actress called Jessica Rose, working with a guy called It’s always been obvious that watching 5-minute segments of TV programmes on YouTube is likely to increase people’s desire to watch the real thing. Pete Cashmore reports that yesterday, some proof has emerged. US TV network CBS has announced that viewer figures have risen considerably since striking a deal to create their own Research outfit InStat has produced a press release relating to a new report. The release, which was promoted to the digg home page, says that: User-Generated Content (UGC), such as that found on YouTube and MySpace, will continue to grow significantly in popularity and generate increasing revenue over the next several years, reports In-Stat (http://www.in-stat.com). |             | |||
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