New data from Nielsen confirms what you probably already know. Traffic to and time spent on social networking sites has boomed over the last two years. As the charts below show, people across the world are spending around five-and-a-half hours per month on social networking sites compared to just over two hours at the end [...]
January 25, 2010
There is a fever of anticipation over the imminent release of a tablet-style computer from Apple – let’s call it the iSlate [Thursday Update - actually, let's call it the iPad - I stand by everything else in the post, though]. Nobody outside the company knows very much about how it works or its specifications, but [...]
January 22, 2010
Groundswell – the Forrester Research social media blog – has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re 56% female, more than [...]
January 21, 2010
My estwhile colleague, the excellent David Gauntlett, has posted a new video about the work towards his next book Making is Connecting:
January 19, 2010
The Predictive Web | Brian Solis Social Media becomes less about a move-and-react strategy and sets the stage for engendering meaningful interactions as well as building more tuned business infrastructures to support anticipated activity based on the intelligence and insight extracted from online behavior. (tags: predictions predictive intentions socialweb,) Why Twitter Will Endure – NYTimes.com Twitter is looking more [...]
January 15, 2010
You may well have seen this already, but there’s a lovely interactive campaign being carried out by Dutch indie band C-Mon & Kypski. (Note: never heard of them; don’t care; bring back The Smiths). The idea is that fans can collaborate with the band in their latest music video. You use your webcam to imitate a [...]
January 8, 2010
Via Stuart Bruce, I found this funny clip in which social media marketing guru David Meerman Scott lambasts client-side marketing managers for continually asking about the ROI of social media projects. His point is that marketers don’t know the ROI of traditional forms of advertising like billboards and 30-second TV slots, so why is it such [...]
December 21, 2009
The FT reports that The Economist plans to make headroads into social networks: The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, in another sign that traditional publishers are looking to social media as a substantial source of web traffic and new readers. via FT.com / UK – [...]
December 17, 2009
I’ve been having a go at the latest chic-geek blogging tool – posterous – recently, as you’ll be able to tell if you look at the posts I’ve made here over the last month or so. But, in the end, I’ve decided not to use it. Why? Read on. Just to be clear, before I go [...]
December 14, 2009
YouTube – The Social Media Guru. Have you even read my online internet blog? It’s mega-awesome.
December 14, 2009
Or is it the ‘buzz-monitoring bonnet’ as someone suggested? Poor sod. via ffffound.com
December 3, 2009
Found this, which confirms some of my malcontent: More access to information doesn’t bring people together, often it isolates us. Elizabeth Kolbert has a piece in this week’s New Yorker reviewing Cass Sunstein’s new book, “On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done.” In the review she lays out the concept of [...]
January 27, 2010