Why You Can't Buy a Heineken in Second Life

I’ve always been a bit of a sceptic about Second Life (posts passim, and I mean in its utility as a marketing vehicle for brands), and I won’t pretend otherwise despite a day of inspiration and intelligence at the Virtual Worlds Forum. Yes, I now understand a bit more about why brands have been investing in the network and …read the rest of this article

About this Blog

Social tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards until it's all over document some of the more interesting parts of that change. Written by Ian Delaney. More here...

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