Twitter users come in two colours according to recent reports: over-sharing or silent. Last week, audience research company Nielsen released figures suggesting an enormous polarity between active and inactive members in the UK. The graph shows that 79% of time spent on the site comes from just 7% of its members: Only poor MySpace has a [...]
January 27, 2010
New data from Nielsen confirms what you probably already know. Traffic to and time spent on social networking sites has boomed over the last two years. As the charts below show, people across the world are spending around five-and-a-half hours per month on social networking sites compared to just over two hours at the end [...]
January 22, 2010
Groundswell – the Forrester Research social media blog – has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re 56% female, more than [...]
January 14, 2010
Late December and early January see the seasonal appearance of a popular type of blog post: ‘My Predictions for [Next Year]’. They’re a great stock-in-trade because you can say whatever you like and nobody can prove you wrong until the end of the following year, by which time everyone’s forgotten. I’ve written a couple in [...]
January 9, 2010
Pew Research Center reports that older people are almost as likely to embrace technological change as young people: …innovations in cell phones, email and online shopping are seen as changes for the better by most Americans with positive views reaching well beyond the youngest Millennial generation. These kinds of change are viewed at least as favorably [...]
November 30, 2009
42.6% of respondents say they feel less inhibited interacting online than face-to-face. 20% say they lashed out at companies or products thanks to the anonymity of online interaction. 31.5% say that online interaction let them do something they’d been wanting to do. via marketingcharts.com Research from Euro RSCG suggests (as you’d have guessed) that people [...]
November 26, 2007
Whisking through my unread posts today, two items struck me as demanding a little follow-up. First of all, danah boyd and Nicole Ellison’s Social Network Sites: Definition, History and Scholarship. The nature of the paper is pretty obvious from its title, though that is not to imply that it is not well-written, intelligent and provoking. [...]
December 7, 2006
Blogging Asia: A Windows Live Report shows that blogging is already a significant force in Asia. Haven’t been able to find the original report online, but I’ve been able to piece together the following from here, here and here. 46% of the online population in Asia have a blog (compared to just 8% of US web [...]
December 6, 2006
danah boyd has published a new paper at First Monday, an online academic journal. In it, she examines the concept of Friendship on social networks, as opposed to friendship in the offline world. Briefly, Friends (capital ‘F’) are about ‘identity performance’ – they reflect who you are online and offline – and may arrive on [...]
November 26, 2006
From the National Statistics office (PDF), via Resource Shelf: Three out of four connections to the Internet [in the UK] are now via broadband. In September 2006, broadband connections accounted for 75.2 per cent of all Internet connections, up from 72.6 per cent in June 2006. This is according to the latest update to the survey of [...]
November 16, 2006
From Hotwire PR comes an ipsos MORI poll of European internet users: Blogs are now a near second to newspapers as the most trusted information source: A quarter (24%) of Europeans consider blogs a trusted source of information, still behind newspaper articles (30%), but ahead of television advertising (17%) and email marketing (14%). High spenders are most [...]
November 12, 2006
YouTube was the 26th most popular site on the Internet in September 2006. Ending my recent responses to the Hitwise Consumer Generated Media report (social networks and photos previously), this is what’s happening in the Web 2.0 video sharing space. Recently acquired by Google, YouTube remains firmly at the top of the video-sharing space, the [...]
March 1, 2010