The first PR company to start a virtual office in Second Life starts to introduce its services. “What would happen if your company built a space where customers could interact with your brand and products whenever they wanted to”. Companies will be able to “market their products with much more efficiency” as a result. Apparently.

Update: There’s a good introduction to …read the rest of this article

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Social tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards until it's all over document some of the more interesting parts of that change. Written by Ian Delaney. More here...

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