Text 100 Video on Second Life
The first PR company to start a virtual office in Second Life starts to introduce its services. “What would happen if your company built a space where customers could interact with your brand and products whenever they wanted to”. Companies will be able to “market their products with much more efficiency” as a result. Apparently.
Update: There’s a good introduction to the business side of Second Life in The Economist today. The writer profiles the work of Reuben Steiger, boss of Millions of Us, whose online clients include Sun Microsystems and Toyota: “A good campaign in Second Life costs about $200,000 dollars, he reckons, of which only a tiny part is property leases and most goes to paying the talented designers to create great virtual stuff.”