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What is Edelman doing to repair the mess of the last couple of weeks? (Edelman, at the very least, sanctioned the undeclared sponsorship of a blog about travelling round the US and staying in their client’s, Wal-Mart’s, carparks. It also goes further). Richard Edelman posts tonight about a new series of initiatives: # We Late to this story. Sorry. Seemed a bit rumour-ridden earlier. Richard Edelman has apologised on his blog for Wal-Mart-gate. Edelman PR appears to have aided in creating a faked* blog [http://walmartingacrossamerica.com — now taken down] about a couple travelling across America, camping in Wal-Mart car parks along the way. Edelman writes: For the past several days, I have The first PR company to start a virtual office in Second Life starts to introduce its services. “What would happen if your company built a space where customers could interact with your brand and products whenever they wanted to”. Companies will be able to “market their products with much more efficiency” as a result. Apparently. Update: What did I expect when I called Robert Scoble, perhaps the best-known blogger to have become famous for blogging? I wasn’t sure. Maybe someone very Californian. In the bad way. Anyway, he isn’t. Yes, he’s laid-back and he did use the expression ‘real good’. We only had a short conversation, but I can imagine him being a big hugger. I like that A-list bloggers are spurning the traditional media interview, says Steve Rubel. Instead of the normal procedure (reporter asks the questions, you answer them and then the reporter goes and writes it all up), the move is towards written responses. Apparently, Mark Cuban will only do email. Dave Winer answers interview questions on his blog. Text 100 PR is to open an office in Second Life. And who said that spin bunnies lacked substance… |             | |||
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