Tag Archives: myspace

Let’s Be Friends

danah boyd has published a new paper at First Monday, an online academic journal. In it, she examines the concept of Friendship on social networks, as opposed to friendship in the offline world. Briefly, Friends (capital ‘F’) are about ‘identity performance’ - they reflect who you are online and offline - and may arrive on [...]

How the Legal System Works

Step One: MySpace partners with Gracenote to identify and eliminate copyrighted music on their network. (October 30th)
Step Two: MySpace announces steps to identify and eliminate copyrighted video on their network. (Nov 17th)
Step Three: Universal Music Group sues MySpace for copyright infringement. (Nov 17th)
It will be interesting to see how this pans out. Techcrunch points out [...]

MySpace: The Beast of Santa Monica

The latest Hitwise Consumer Generated Media Report reveals that MySpace’s dominance over other social networks shows no signs of slowing down. MySpace has a market share of 81.92% among the social networks, with users spending over 30 minutes on the site in an average session. This is the second-longest session time in the survey, with [...]

Free Guide to SEM

Not really my bag, but Advertising Age has published a free 50-page guide to search marketing. It contains a lot of interesting statistics, though, including the following table of top searches from Hitwise. Something tells me that MySpace should do pretty well this year.

Another interesting feature is the top-ten list of search-engine optimisation tips. They’re [...]

Web 2.0 in the Guardian

The Guardian reckons Web 2.0 is ready for the mainstream with its Weekend section dominated by a 15-page feature entitled ‘A Bigger Bang’. John Lanchester’s article provides the keynote to the section, in a piece which is well-written and clever:

a new wave of innovation on the internet, an innovation focused not so much on new [...]

Soaring Profits or Wishful Thinking?

A new report from eMarketer published yesterday suggests that advertising spending on social networks will soar over the next four years. Worldwide revenues over $2bn are predicted in 2010. The report suggests that the most mainstream sites, dominated by MySpace, will grab the largest share of this revenue.

It’s not entirely clear why MySpace’s dominance is [...]

MySpace Doooomed. Allegedly.

The Washington Post has a story about youngsters leaving MySpace in droves that recently hit the front page of digg. And the WSJ agrees with a spookily similar story. Hang on. I recall reading another remarkably similar story four months ago [digg link - the newspaper has moved the piece].
I think these stories are [...]

Teens and Social Media

Nothing new from me on this subject: I have a cold and the internet makes it worse. But Mark Glaser has compiled an excellent overview of all aspects of the subject:

So what’s new and why is this such a hot topic? There have been widespread adoption of broadband connections at home, school and work. The [...]

Conspiracy of One

Dr. Sam Vaknin has been monitoring the results given by Google for 154 keywords since 1999. He’s allegedly discovered that changes in the way Google works since April 2006 have produced what he calls ‘unsettling’ results. He says incoming links from the MySpace social network appear valued very highly by Google’s search algorithm. The end [...]

Pretty Infographic; No Substance

Research outfit InStat has produced a press release relating to a new report. The release, which was promoted to the digg home page, says that:

User-Generated Content (UGC), such as that found on YouTube and MySpace, will continue to grow significantly in popularity and generate increasing revenue over the next several years, reports In-Stat (http://www.in-stat.com). By [...]