Tag Archives: media

Valuing Content: Nine Inch Nails

By Ian Delaney | Published: February 23, 2010
Finding this video so quickly after yesterday’s post proves something. More on making money from media content, even though people can get it for free. Mike Masnick of Techdirt describes the ways Trent Reznor and Nine Inch Nails have created a profitable business from their music, after they sacked their record label in 2007. In [...]
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Valuing Content: Dragon Age

By Ian Delaney | Published: February 22, 2010
I wrote yesterday about the difficulties of selling media content when people can get something more-or-less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the good, bad [...]
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The Value of Content in a Stream

By Ian Delaney | Published: February 21, 2010
Like many of you, I expect, I watched the latest instalment of the BBC’s Virtual Revolution on Saturday. The theme this week was the ways in which the Web is changing the ways we think. As has often been observed, people who use the Web on a regular basis are more apt to skim, read [...]
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Hell Freezes Over: Google and the Super Bowl

By Ian Delaney | Published: February 8, 2010
While the UK slept last night, it appears there was some sort of sporting tournament across the Atlantic and that the world’s most-used search provider advertised its search capabilities and new(ish) browser. It’s quite a nice advert, telling a (cliched) story in an original manner with a clean style. The excitement over Google advertising Chrome and [...]
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Digital Marketing Outlook

By Ian Delaney | Published: February 1, 2010
In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing. It’s a 70-page PDF, [...]
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Growth of Social Networks (or Not)

By Ian Delaney | Published: January 27, 2010
New data from Nielsen confirms what you probably already know. Traffic to and time spent on social networking sites has boomed over the last two years. As the charts below show, people across the world are spending around five-and-a-half hours per month on social networking sites compared to just over two hours at the end [...]
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Memesurfing: iSlate and Social Media

By Ian Delaney | Published: January 25, 2010
There is a fever of anticipation over the imminent release of a tablet-style computer from Apple – let’s call it the iSlate [Thursday Update - actually, let's call it the iPad - I stand by everything else in the post, though]. Nobody outside the company knows very much about how it works or its specifications, but [...]
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Wonky Rungs

By Ian Delaney | Published: January 22, 2010
Groundswell – the Forrester Research social media blog – has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re 56% female, more than [...]
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