Thanks to Simon from Green for sorting me out a press pass to Word of Mouth Communications. A very interesting day which I thoroughly recommend the next time it comes around. I’m going to write about three cough… two of the presentations in three … two posts, to keep me stocked up with new material
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Public Relations in the Web 2.0 era? A new white paper has been produced by Squiz in association with Text 100 PR called Communications 2.0. It’s available here (registration required). The paper discusses what Web 2.0 is, how businesses might adopt some of the approaches it brings, how their PR will change as a result and While marketers are keen to test the waters with viral campaigns, the evidence for their effectiveness remains pretty shakey. Remember Snakes on a Plane anyone? From Internet Retailer: 20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles such as blogs this year, but Jupiter also found that |             | |||
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