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Tag Archives: marketing
Digital Marketing Outlook
In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing.
It’s a 70-page PDF, [...]
Social Media Done Well: One Frame at a Time
You may well have seen this already, but there’s a lovely interactive campaign being carried out by Dutch indie band C-Mon & Kypski. (Note: never heard of them; don’t care; bring back The Smiths).
The idea is that fans can collaborate with the band in their latest music video. You use your webcam to imitate a [...]
Good News; Bad News
AdWeek covers a story that most people working in the digital sector will already have had some intuition of:
Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 percent [...]
SocNet Users Enhance Relationships, Lose Inhibitions
42.6% of respondents say they feel less inhibited interacting online than face-to-face.
20% say they lashed out at companies or products thanks to the anonymity of online interaction.
31.5% say that online interaction let them do something they’d been wanting to do.
via marketingcharts.com
Research from Euro RSCG suggests (as you’d have guessed) that people become ‘disinhibited’ as a [...]
More on Post-Digital
Post Digital Marketing 2009
View more documents from Helge Tennø.
(Hat-tip to Faris Yakob)
#PRDebate Start Again
On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer.
On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And [...]
The Rise and Fall of Dave Colossus
I never quote Seth Godin. I find his stuff far too happy-clappy for my comfort zone (ach- another americanism!) Yet here I am: Seth on America choosing Neil Armstrong as their ‘moon landing guy’:
NASA did what many organizations do when picking someone to act as company spokesperson. They avoided risk, played it safe and chose [...]
Posted in business, web 2.0
Also tagged godin, National Aeronautics and Space Administration, PR
4 Comments
Viral WoW
Blizzard, the company behind the most successful and profitable entertainment franchise in the world*, World of Warcraft, held a mini-conference in Paris last week to announce that a second sequel to its Diablo series – Diablo III – was in development. Unlike a lot of press conferences, they invited along lots of fans, active forum [...]
The New Economics
Via. Freeconomics Part I – or who is paying for your Free lunch? – broadstuff and found somewhere on slashdot.
“You must be new, welcome to the Internet. Here on the Internet you are required to view any publicly held company as evil and any effort on their part to charge for a service as pure, [...]
So this VRM thing
I had the great pleasure this evening of attending the VRMhub meeting organised by Adriana Lukas, and attended by a group of extremely clever people working to try to make it happen (and me). Tonight, Cluetrain co-author and father of the VRM project Doc Searls was in attendance. I’ll paraphrase his introduction and add a [...]
