How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral [...]
February 1, 2010
In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing. It’s a 70-page PDF, [...]
January 15, 2010
You may well have seen this already, but there’s a lovely interactive campaign being carried out by Dutch indie band C-Mon & Kypski. (Note: never heard of them; don’t care; bring back The Smiths). The idea is that fans can collaborate with the band in their latest music video. You use your webcam to imitate a [...]
December 14, 2009
AdWeek covers a story that most people working in the digital sector will already have had some intuition of: Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 percent [...]
November 30, 2009
42.6% of respondents say they feel less inhibited interacting online than face-to-face. 20% say they lashed out at companies or products thanks to the anonymity of online interaction. 31.5% say that online interaction let them do something they’d been wanting to do. via marketingcharts.com Research from Euro RSCG suggests (as you’d have guessed) that people [...]
August 7, 2009
I’ve been writing recently about living in a post-digital world. Not that computers have gone away in any sense, but rather that the digital world now penetrates ‘normal life’ to such an extent that to make a distinction between digital and other media seems archaic. Anyway, cleverer people than me have been having similar thoughts. Post [...]
April 22, 2009
On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer. On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And [...]
August 21, 2008
I never quote Seth Godin. I find his stuff far too happy-clappy for my comfort zone (ach- another americanism!) Yet here I am: Seth on America choosing Neil Armstrong as their ‘moon landing guy’: NASA did what many organizations do when picking someone to act as company spokesperson. They avoided risk, played it safe and chose [...]
July 2, 2008
Blizzard, the company behind the most successful and profitable entertainment franchise in the world*, World of Warcraft, held a mini-conference in Paris last week to announce that a second sequel to its Diablo series – Diablo III – was in development. Unlike a lot of press conferences, they invited along lots of fans, active forum [...]
May 29, 2008
Via. Freeconomics Part I – or who is paying for your Free lunch? – broadstuff and found somewhere on slashdot. “You must be new, welcome to the Internet. Here on the Internet you are required to view any publicly held company as evil and any effort on their part to charge for a service as pure, [...]
February 28, 2008
I had the great pleasure this evening of attending the VRMhub meeting organised by Adriana Lukas, and attended by a group of extremely clever people working to try to make it happen (and me). Tonight, Cluetrain co-author and father of the VRM project Doc Searls was in attendance. I’ll paraphrase his introduction and add a [...]
January 4, 2008
If you were a brand manager for an FMCG company – let’s say you look after Bostik, for the sake of argument – what would you be doing when it comes to your online strategy? Well, you’d probably try to work out how Google works. You want to come top of the search results for things [...]
February 12, 2010