Browsing Tag »branding«

Real-World Objects as Infographics

February 4, 2010

via fast company. I LOL’d but then realised literacy of infographics and data visualisations has become mainstream. Which makes me even happier. I do hope that that the pilot and crew don’t need to consult the diagrams in order to get their plans into the sky. The airline is Kulala, based in South Africa, with [...]

Taming the Spirit of the Times

February 4, 2010

On most news organisations’ websites, you’ll find a widget called ‘most read’, ‘most shared’ or ‘most commented’, possibly all three. The Guardian’s Zeitgeist experiment suggests an interesting alternative. Typically, the content found in the most-X sections provides a salutary – if depressing – reminder of humanity’s baseness and stupidity. What tends to get flagged is not [...]

yet another self-serving corporate blog

August 2, 2006

In what may be a PR masterpiece, the new Yahoo! corporate blog is nothing but self-effacing. My headline is theirs for their virgin entry. “Oh, yes, we’re going corporate. But please don’t hold that against us. It’s a good thing, really,” they go on to say. Signs are that this will be an interesting read. Major [...]