Browsing Tag »brand_advertising«

Blogging for pennies

August 23, 2006

Judging from the comments and trackbacks on this site, a fair proportion of blog readers have a blog themselves. But how many of you regard that blog as your day job? There’s an interesting article about your chances of making money from blogging in the new Business 2.0, with a bold promise in the subheading: [...]

The Click Fraud Myth

August 20, 2006

People are upset about Click Fraud. But I think advertisers have never had it better. What is Click Fraud? Wikipedia to the rescue: Click fraud occurs in pay per click [PPC] online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose [...]

Watching the watchmen

July 28, 2006

Yesterday, I spoke with Mark Opzoomer. Mark was the MD of Yahoo! Europe between 2001 and 2003. Now he’s involved in a number of ventures, but I was talking to him about his participation with Garlik. Garlik is set to launch as an online privacy service later this year. The idea is that they’ll scour [...]