I did an interview with Stewart Manley, CTO of Mediasurface, yesterday. The company makes Content Management software for producing business websites, whether they be internet, intranet or extranet sites. Their customers tend to be quite heavyweight, such as the Environment Agency, NATO, Oxford University Press, and SSA Global. A far cry, in other words, from
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I expect you’re fed up of waiting for my book to appear. I know I am. In the meantime, stay up to speed and save money with ten free e-books about Web 2.0 and Social Media. In no particular order… 1) Social Media or, “How I learned to stop worrying and love communication†by Australian PRs Trevor Some interesting discussion over the last couple of days about the necessity for a new kind of metric for measuring the effectiveness of blogs. Robert Scoble talks about the difference between getting page impressions (bad) and engagement (good): There’s another stat out there called “engagement.†No one is measuring it that I know of. What do What is Edelman doing to repair the mess of the last couple of weeks? (Edelman, at the very least, sanctioned the undeclared sponsorship of a blog about travelling round the US and staying in their client’s, Wal-Mart’s, carparks. It also goes further). Richard Edelman posts tonight about a new series of initiatives: # We The out-of-beta relaunch of MyBlogLog was covered twice today on Techcrunch. On the front page Marshall Kirkpatrick notes that the site functions as an automated social network around your blog using cookies to show the members visiting your site and allowing users to mine information about what sites they visit. Understandably enough, IT companies are represented heavily in the short list of 40 Fortune 500 companies that blog. Joining them, Intel launched its own official blog last week, IT@Intel. Like Dell and EDS, it has gone for a group blog with a number of authors. Other companies like Sun and Boeing have |             | |||
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