By Ian, on November 16th, 2006 The recent ‘state of the blogosphere’ report from Technorati’s David Sifry has ruffled a few feathers because of the inclusion of a new semi-scientific ranking system to group bloggers into four distinct groups. Let’s call them A-D. (Aside: find out where you stand using this handy tool)
The report describes the four groups Continue reading Blogebrity… By Ian, on November 8th, 2006 One of the things that really surprised me when I started blogging earlier this year was the number of PR people who are involved in it (big list here here). For some reason, I thought there’d be more journos doing it. But then, I suppose a lot of journalists have to blog for the publications they work Continue reading Why do PRs Blog? By Ian, on October 18th, 2006 Understandably enough, IT companies are represented heavily in the short list of 40 Fortune 500 companies that blog. Joining them, Intel launched its own official blog last week, IT@Intel. Like Dell and EDS, it has gone for a group blog with a number of authors. Other companies like Sun and Boeing have Continue reading Inside Intel (or Behind the Bunny Suit) By Ian, on October 17th, 2006 <misanthropy warning> The One Day in History project from the National Trust is encouraging as many people as possible in the UK to contribute diary entries to form a mass snapshot of the population. At first I thought this was a terrible idea. Even if it serves to popularise blogging, surely the diary format encourages the most Continue reading One Day in Hell By Ian, on October 16th, 2006 The Guardian covers a poll of 2,012 UK adults which has uncovered a new demographic profile, ‘Digi Joe Public’, the man on the street who is heavily involved in online life. The poll revealed that “nearly four in 10 of that group have read a blog, with a quarter having started their own blog or website. Nearly three-quarters Continue reading Where is Digi Joe Public? By Ian, on October 15th, 2006 On the IWantMedia site, there’s an interview with Josh Quittner, the editor of Business 2.0, who has just instructed all his journalists to start writing blogs in addition to their normal duties. The individual blogs will be aggregated on a super-site, in addition to the normal Business 2.0 blog. Quittner says that his team has Continue reading Everybody Wants to Be a Blogger | About this BlogSocial tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards till it’s all over document some of the interesting parts of that change. More…. |
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