Blogebrity…

The recent ‘state of the blo­go­sphere’ report from Technorati’s David Sifry has ruffled a few feathers because of the inclu­sion of a new semi-​​​​scientific ranking system to group bloggers into four distinct groups. Let’s call them A-​​​​D. (Aside: find out where you stand using this handy tool)

The report describes the four groups

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Why do PRs Blog?

One of the things that really sur­prised me when I started blogging earlier this year was the number of PR people who are involved in it (big list here here). For some reason, I thought there’d be more journos doing it. But then, I suppose a lot of journ­al­ists have to blog for the pub­lic­a­tions they work

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Inside Intel (or Behind the Bunny Suit)

Understandably enough, IT com­panies are rep­res­ented heavily in the short list of 40 Fortune 500 com­panies that blog. Joining them, Intel launched its own official blog last week, IT@Intel.

Like Dell and EDS, it has gone for a group blog with a number of authors. Other com­panies like Sun and Boeing have

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One Day in Hell

<mis­an­thropy warning>

The One Day in History project from the National Trust is encour­aging as many people as possible in the UK to con­tribute diary entries to form a mass snapshot of the population.

At first I thought this was a terrible idea. Even if it serves to pop­ularise blogging, surely the diary format encour­ages the most

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Where is Digi Joe Public?

The Guardian covers a poll of 2,012 UK adults which has uncovered a new demo­graphic profile, ‘Digi Joe Public’, the man on the street who is heavily involved in online life. The poll revealed that “nearly four in 10 of that group have read a blog, with a quarter having started their own blog or website. Nearly three-​​​​quarters

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Everybody Wants to Be a Blogger

On the IWantMedia site, there’s an inter­view with Josh Quittner, the editor of Business 2.0, who has just instructed all his journ­al­ists to start writing blogs in addition to their normal duties. The indi­vidual blogs will be aggreg­ated on a super-​​​​site, in addition to the normal Business 2.0 blog. Quittner says that his team has

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