Blogs on a Snake. Irrelevant?

The verdict is in. Now its opening weekend is over, it’s time to count the votes on Snakes on a Plane.

This is what the public thought, com­paring the takings from it’s opening weekend in the US to those of other summer blockbusters:

Pirates of the Caribbean 2 — $135.6M Cars — $60.1M Superman

Continue reading Blogs on a Snake. Irrelevant?

The Click Fraud Myth

People are upset about Click Fraud. But I think advert­isers have never had it better. What is Click Fraud? Wikipedia to the rescue:

Click fraud occurs in pay per click [PPC] online advert­ising when a person, auto­mated script, or computer program imitates a legit­imate user of a web browser clicking on an ad, for the purpose

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The power of the network

Some very inter­esting debate recently about Metcalfe’s Law, network effects and its applic­a­tion to Web 2.0 com­munities. I picked up the trail at Silicon Beat here which led me to a post by Metcalfe himself here, and some clever comments in an earlier post by Fred Stutzman here.

Metcalfe’s Law states that the value

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No, you show me the money

So how do you make any money from this Web 2.0 business? Ajit Jaokar has written an inter­esting post on Web 2.0 revenue models. He argues that charging premium fees to a select group of users dis­qual­i­fies sites from being Web 2.0, since the project depends upon mon­et­ising the “long tail”. Similarly, a charged-​​​​for

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Another get-​​rich-​​quick scheme foiled

Thanks to Drew B for drawing my atten­tion to a fant­astic article about blogging in New York magazine. The gist of it is that while blogs can earn money for writers, it’s not very likely. There are a number of issues, but the key is the number of inbound links. A large site with a staff can produce

Continue reading Another get-​​​​rich-​​​​quick scheme foiled

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