By Ian, on August 22nd, 2006 The verdict is in. Now its opening weekend is over, it’s time to count the votes on Snakes on a Plane. This is what the public thought, comparing the takings from it’s opening weekend in the US to those of other summer blockbusters: Pirates of the Caribbean 2 — $135.6M Cars — $60.1M Superman Continue reading Blogs on a Snake. Irrelevant? By Ian, on August 20th, 2006 People are upset about Click Fraud. But I think advertisers have never had it better. What is Click Fraud? Wikipedia to the rescue: Click fraud occurs in pay per click [PPC] online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose Continue reading The Click Fraud Myth By Ian, on August 19th, 2006 Some very interesting debate recently about Metcalfe’s Law, network effects and its application to Web 2.0 communities. I picked up the trail at Silicon Beat here which led me to a post by Metcalfe himself here, and some clever comments in an earlier post by Fred Stutzman here. Metcalfe’s Law states that the value Continue reading The power of the network By Ian, on July 24th, 2006 So how do you make any money from this Web 2.0 business? Ajit Jaokar has written an interesting post on Web 2.0 revenue models. He argues that charging premium fees to a select group of users disqualifies sites from being Web 2.0, since the project depends upon monetising the “long tail”. Similarly, a charged-for Continue reading No, you show me the money By Ian, on June 30th, 2006 Thanks to Drew B for drawing my attention to a fantastic article about blogging in New York magazine. The gist of it is that while blogs can earn money for writers, it’s not very likely. There are a number of issues, but the key is the number of inbound links. A large site with a staff can produce Continue reading Another get-rich-quick scheme foiled | About this BlogSocial tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards till it’s all over document some of the interesting parts of that change. More…. |
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