Via. Freeconomics Part I – or who is paying for your Free lunch? - broadstuff and found somewhere on slashdot.
“You must be new, welcome to the Internet. Here on the Internet you are required to view any publicly held company as evil and any effort on their part to charge for a service as pure, [...]
Tag Archives: advertising
The New Economics
May 29, 2008 – 3:57 pm
So this VRM thing
February 28, 2008 – 1:23 am
I had the great pleasure this evening of attending the VRMhub meeting organised by Adriana Lukas, and attended by a group of extremely clever people working to try to make it happen (and me). Tonight, Cluetrain co-author and father of the VRM project Doc Searls was in attendance. I’ll paraphrase his introduction and add a [...]
Glue, Web 2.0 and the Next Google
January 4, 2008 – 8:47 am
If you were a brand manager for an FMCG company - let’s say you look after Bostik, for the sake of argument - what would you be doing when it comes to your online strategy?
Well, you’d probably try to work out how Google works. You want to come top of the search results for [...]
"Top of the World, Ma!"
November 9, 2007 – 8:17 pm
News Blog - Daily Brief: Official: Facebook Poised to "Take Over The World" - Portfolio.com
Among other things, it will allow businesses to set up their own Facebook pages and then reach out to real, live users — that is, potential customers — based on the interests they have described in their profiles.
If those interests [...]
A Better Impression
December 6, 2006 – 3:56 pm
The UK’s best-known website auditing firm, ABCe, will move to measuring unique users instead of page impressions as its mandatory measurement metric. Page impressions have come under fire as a metric for several reasons, not least the ability to fake results by splitting a story over several pages.
This is good news for professional blogs: Because [...]
The Kids are Alright
December 4, 2006 – 9:11 pm
Being old and weary, I have to use blogs like the excellent Ypulse to find out what the beautiful people are into nowadays. The only hip I ever get close to is a hip operation. Today, it points me towards this press release from the American Marketing Association. It’s not all good news for brands [...]
MySpace Camera Widget/Sex-Aide
November 12, 2006 – 1:14 am
And this post is sponsored by ANYwebcam.com Personal
The experiment continues. This was the first review offered me by ReviewMe, and naturally, in the spirit of experimentation, I accepted like a shot.
So, basically, it’s a tool to add a MySpace widget to your profile (it also supports other social networks) that gives you live access to [...]
Selling my Soul or Entering Reality
November 11, 2006 – 11:29 pm
This post is sponsored by ReviewMe
This is an experiment. How do those words at the top make me feel? I am 40, have been a journalist for seven years, a website author for eight years, but a blogger for less than six months. This is how it has worked when it came to professional magazine [...]
Soaring Profits or Wishful Thinking?
November 2, 2006 – 2:13 pm
A new report from eMarketer published yesterday suggests that advertising spending on social networks will soar over the next four years. Worldwide revenues over $2bn are predicted in 2010. The report suggests that the most mainstream sites, dominated by MySpace, will grab the largest share of this revenue.
It’s not entirely clear why MySpace’s dominance is [...]
Viral Spiral
October 6, 2006 – 6:29 am
While marketers are keen to test the waters with viral campaigns, the evidence for their effectiveness remains pretty shakey. Remember Snakes on a Plane anyone? From Internet Retailer:
20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles such as blogs this year—but Jupiter also found that most consumers [...]
