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Photobucket totally dominates the Web 2.0 photo-sharing and storage area according to the Hitwise report I started talking about yesterday . For the purposes of this post, the distinction between Web 1.0 photo sites and Web 2.0 is a focus on their online presence and sharing on other sites and with other users, as Online privacy and reputation is going to be big business over the next few years. The last couple of weeks have seen the beta launch of both London’s Garlik and US-based Reputation Defender. Both of these subscription services offer to scour the web for you, find every trace of your name and optionally Get ready for a new acronym (or is it a mnemonic?): SLATES. It’s used to describe the building blocks of Enterprise 2.0 applications. The expanded, expensive report based on Tim O’Reilly’s What Is Web 2.0? essay introduces some new ideas around the subject (free excerpt here). But what is SLATES?* According to Dion Richard Maven of e-consultancy interviews Catherine Smith, marketing director of Linden Lab, the creators of the popular virtual community Second Life. The digital world has hit the headlines recently because of the number of businesses that have bought a presence in the world, including Sun, Adidas, Volvo, Wells Fargo, Text100 PR, and most recently, One of the frequently touted ingredients of Web 2.0 is the idea of the “web as platform”, and providing software as a service. In some respects, this isn’t a new thing at all. I got pitched the idea of using an ASP (application service provider) for the first time in 2000. Citrix was founded in 1989 — Pew Internet Life’s new report Riding the Waves of “Web2.0?, another investigation into the meaning of the term, doesn’t contain a lot of surprises for readers of this blog, though they may find its conclusions controversial. After explaining the origins and the perceived meaning of Web 2.0, the report argues that, “despite |             | |||
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