Two more downloadable social media guides that caught my eye over the last couple of weeks. UGC and The Law Published by moderation company Tempero, this guide helps site owners get to grips with how their social media ventures might fall foul of the law and how to avoid that happening. Relying on former audience members [...]
March 1, 2010
Twitter users come in two colours according to recent reports: over-sharing or silent. Last week, audience research company Nielsen released figures suggesting an enormous polarity between active and inactive members in the UK. The graph shows that 79% of time spent on the site comes from just 7% of its members: Only poor MySpace has a [...]
February 19, 2010
New data from Pingdom on the age of social network users confirms the rumours. They are mostly quite old, or they lie a lot about their age. The smallest group of people using social networks is the 18-24 age group, which rather confounds the idea that these sites are for young people. Across the board, only [...]
February 12, 2010
How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral [...]
January 27, 2010
New data from Nielsen confirms what you probably already know. Traffic to and time spent on social networking sites has boomed over the last two years. As the charts below show, people across the world are spending around five-and-a-half hours per month on social networking sites compared to just over two hours at the end [...]
January 25, 2010
There is a fever of anticipation over the imminent release of a tablet-style computer from Apple – let’s call it the iSlate [Thursday Update - actually, let's call it the iPad - I stand by everything else in the post, though]. Nobody outside the company knows very much about how it works or its specifications, but [...]
January 22, 2010
Groundswell – the Forrester Research social media blog – has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re 56% female, more than [...]
January 21, 2010
My estwhile colleague, the excellent David Gauntlett, has posted a new video about the work towards his next book Making is Connecting:
January 15, 2010
You may well have seen this already, but there’s a lovely interactive campaign being carried out by Dutch indie band C-Mon & Kypski. (Note: never heard of them; don’t care; bring back The Smiths). The idea is that fans can collaborate with the band in their latest music video. You use your webcam to imitate a [...]
January 14, 2010
Late December and early January see the seasonal appearance of a popular type of blog post: ‘My Predictions for [Next Year]’. They’re a great stock-in-trade because you can say whatever you like and nobody can prove you wrong until the end of the following year, by which time everyone’s forgotten. I’ve written a couple in [...]
January 11, 2010
Facebook founder Mark Zuckerberg is reported as having changed his mind about privacy. The recent set of changes to the site’s T&Cs in December – which rendered members’ names, profile picture, gender, network, fan pages and friends visible to the world unless they explicitly changed their settings – merely reflects societal norms, Zuckerberg says. People [...]
December 22, 2009
The latest data from Hitwise suggests that the battle between social networks is pretty much a one-horse race. Facebook wins. Top 10 Social Networking Websites & Forums – November 2009 Facebook gets four times the traffic of its closest competitor, MySpace. Twitter – so beloved of the media and apparently the word of the year – will [...]
March 9, 2010