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[Update: Dell has binned One2One, so I’ve removed the links — its new blogs are under an umbrella Dell Community site] Quick update on business blogs. Dell has also started a blog. The subtitle of the site is “Direct conversations with Dell” and its about page says: one2one is all about conversations. You are encouraged to What makes a successful corporate blog? Can there even be such a thing? The Guinness blog, written by Guinness UK marketing managers, is quite clearly a part of the brand’s marketing efforts, but tries hard not to shove Guinness down your throat (chance would be a fine thing). Instead, they cover the places they have been, the campaigns Donna Bogatin writes about the alleged lack of any practical business model in a lot of Web 2.0 startups. She argues that a couple of Google ad-sense units — “an ephemeral monetary crutch” — aren’t enough to provide any real revenue (*looks uneasily sideways*). Apparently, this was exactly how digg.com was founded and a brief look The signs of Web 2.0 are clear. Look for some aspect of community collaboration, of user-generated content, of the ability to customise the content, of a desktop-like application experience. But why exactly should we care? In the words of a BusinessWeek headline on June 5, 2006, why is that “Web 2.0 Has Corporate America Spinningâ€? Users benefit Just talked to David Cruickshank, who’s the creator of businessitonline. Nice set of web applications for running a small business (UK forms only at the moment) that is free for up to 2 users. Seems like a very nice bloke and I wish him a lot of luck. Link |             | |||
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