Many thanks to mobile guru Tomi Ahonen, who was kind enough to forward me some extracts from his Almanac 2010. The Almanac collects together data about the mobile industry worldwide. If you aren’t already switched on to Tomi, I’d very much recommend anyone interested in this field to check out his publications and also the [...]
February 23, 2010
Finding this video so quickly after yesterday’s post proves something. More on making money from media content, even though people can get it for free. Mike Masnick of Techdirt describes the ways Trent Reznor and Nine Inch Nails have created a profitable business from their music, after they sacked their record label in 2007. In [...]
February 22, 2010
I wrote yesterday about the difficulties of selling media content when people can get something more-or-less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the good, bad [...]
February 18, 2010
Many thanks to Pearson Education for sending me two recent books about blogging for review. The first of these is Blogging to Drive Business by Eric Butow and Rebecca Bollwitt. It seems that Eric has written the more business and strategy-centric chapters, and Rebecca the more practical information about blogging. This is a slim volume [...]
January 8, 2010
Via Stuart Bruce, I found this funny clip in which social media marketing guru David Meerman Scott lambasts client-side marketing managers for continually asking about the ROI of social media projects. His point is that marketers don’t know the ROI of traditional forms of advertising like billboards and 30-second TV slots, so why is it such [...]
December 14, 2009
AdWeek covers a story that most people working in the digital sector will already have had some intuition of: Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 percent [...]
December 8, 2009
Life just got better. At the end of last week, Google announced that its personalised search had now become available to ‘signed-out’ users. What does that mean? Well, personalised search means that Google uses its history of what you have searched for before to provide more relevant results for subsequent search queries. It records everything you’ve searched [...]
November 27, 2009
I was in Venice last week. I’m afraid to say that it looks a bit different. In the middle of the picture above you can just make out the Bridge of Sighs – it’s the thing in the middle that isn’t an advert for a bank. Below is the Museo Correr end of St Mark’s Square. After picking [...]
August 25, 2009
Forgive me if you feel as though I’ve been battering you over the head with this, but NMK is conducting a user survey and I’d really like you to fill it in if you’ve had any dealings with us at all. The survey is here. Thank you very much indeed. [Don't worry about this any more the survey [...]
August 7, 2009
I’ve been writing recently about living in a post-digital world. Not that computers have gone away in any sense, but rather that the digital world now penetrates ‘normal life’ to such an extent that to make a distinction between digital and other media seems archaic. Anyway, cleverer people than me have been having similar thoughts. Post [...]
May 27, 2009
Some of my early hopes for social media, that it represented, like Kevin Kelly reckons, some kind of renaissance for socialism in the western world, are starting to run dry. There’s a splendid series of articles over at O’Reilly Media concerning the dark side of social media by Joshua-Michéle Ross. The first of these, The Digital [...]
April 29, 2009
Twitter is about the real-time web; being in the flow. Once you’re following more than 100 people, it becomes an entirely different experience to instant messaging or Facebook. It feels like one of those adverts for the Information Superhighway in the 1990s: people and objects and destinations rush by. Sometimes you’ll stop and check in, [...]
March 3, 2010