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Recent Reading (del.icio.us)- KDPaine's PR Measurement Blog: AVE, WMC? Does any of it really matter? Forrester doesn’t think so
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Category Archives: business
Social Media ROI, Again
Via Stuart Bruce, I found this funny clip in which social media marketing guru David Meerman Scott lambasts client-side marketing managers for continually asking about the ROI of social media projects.
His point is that marketers don’t know the ROI of traditional forms of advertising like billboards and 30-second TV slots, so why is it such [...]
Good News; Bad News
AdWeek covers a story that most people working in the digital sector will already have had some intuition of:
Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 percent [...]
Don’t Be Evil
Life just got better. At the end of last week, Google announced that its personalised search had now become available to ‘signed-out’ users.
What does that mean?
Well, personalised search means that Google uses its history of what you have searched for before to provide more relevant results for subsequent search queries. It records everything you’ve searched [...]
*Sighs* (off-topic)
I was in Venice last week. I’m afraid to say that it looks a bit different.
In the middle of the picture above you can just make out the Bridge of Sighs – it’s the thing in the middle that isn’t an advert for a bank.
Below is the Museo Correr end of St Mark’s Square.
After picking [...]
Add Your Views
Forgive me if you feel as though I’ve been battering you over the head with this, but NMK is conducting a user survey and I’d really like you to fill it in if you’ve had any dealings with us at all.
The survey is here.
Thank you very much indeed.
More on Post-Digital
Post Digital Marketing 2009
View more documents from Helge Tennø.
(Hat-tip to Faris Yakob)
Tagged advertising, brands, digital, marketing, value
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Surrender! Foucault and Twitter
Some of my early hopes for social media, that it represented, like Kevin Kelly reckons, some kind of renaissance for socialism in the western world, are starting to run dry.
There’s a splendid series of articles over at O’Reilly Media concerning the dark side of social media by Joshua-Michéle Ross. The first of these, The Digital [...]
Also posted in feature, social media, social networks, stuff
Tagged discipline, foucault, law, social media, trangression
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Islands in the Stream
Twitter is about the real-time web; being in the flow. Once you’re following more than 100 people, it becomes an entirely different experience to instant messaging or Facebook. It feels like one of those adverts for the Information Superhighway in the 1990s: people and objects and destinations rush by. Sometimes you’ll stop and check in, [...]
Also posted in social media, social networks, stuff
Tagged publishing, twitter, user experience
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#PRDebate Start Again
On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer.
On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And [...]
Why Radio?
Yes, I still have a blog, it seems, and I’m still using it to pimp work events.
Next Tuesday, we’re doing What Happens to Radio? And you should book right now, honestly.
Some of you too-cool-for-school nu-media folk might be thinking ‘who gives a shit about radio?’
So this is why I chose radio for our next event.
* [...]
Also posted in social media, stuff
Tagged adaptable media, digital, events, Internet era, internet services, radio
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