What makes a successful corporate blog? Can there even be such a thing? The Guinness blog, written by Guinness UK marketing managers, is quite clearly a part of the brand’s marketing efforts, but tries hard not to shove Guinness down your throat (chance would be a fine thing). Instead, they cover the places they have been, the campaigns
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Anxious about the success of your blog? With my one regular reader (me), perhaps I ought to be. But it seems one secret of blog success is to wait around for a bit and soon your day will come. Tristan Louis has analysed the top 100 blogs listed at Technorati against the same list nine months earlier. This is a draft of the first part of my chapter on the rise of blogging. The book is intended for general readers, not technorati, so bear that in mind. Too technical still? Not technical enough? Just so that the uninitiated can get through this chapter, blog is short for web log. That  3 comments  blogs, web 2.0  Account Director, author, consumer technology magazine, distribution media, editorial assistant, Handheld PC, Internet Usage study, internet users, online account, online bookmarks, online diaries, online journals, print media, printing, really good writer, technology conferences, technology freelancer, web log, What Laptop, writer, youtube Thanks to Drew B for drawing my attention to a fantastic article about blogging in New York magazine. The gist of it is that while blogs can earn money for writers, it’s not very likely. There are a number of issues, but the key is the number of inbound links. A large site with a staff can produce Continue reading Another get-rich-quick scheme foiled |             | |||
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