You may well have seen this already, but there’s a lovely interactive campaign being carried out by Dutch indie band C-Mon & Kypski. (Note: never heard of them; don’t care; bring back The Smiths).
The idea is that fans can collaborate with the band in their latest music video. You use your webcam to imitate a pose taken by a band member (e.g. arms out wide or sticking out your tongue). Then upload your snap to the site and it is then integrated – every hour, on the hour – into the video. It creates a phenomenal blurring effect as dozens of user photos follow every move of the band, in synchronisation.
More than 8500 people have already taken part. Not enormous numbers perhaps, by some people’s standards. But hey, it’s for a Dutch indie band I’ve never heard of.
To me, it illustrates a few great ideas about doing social media well:
- Don’t make your users do all the work. Send us your videos and we might turn it into an advert sounds so phony and exploitative nowadays.
- Reward your people instantly – or as close to that as you can.
- Make it something that makes your relationship closer. Something that’s really sharing, not paying lip service.
- Make it joyous if you possibly can. I don’t own a webcam, but I’m tempted to get one after seeing this!
photo credit: Michale
via Jez Kay
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January 15th, 2010 → 8:42 pm @ Ian Delaney
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