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A fifth of the adult UK population has never used a computer or been online, says the new government-funded body UKOnlineCentres. According to the press release I received, one-in-ten of over 55s would rather do a bungee jump than use the Internet. They’re launching an initiative to try to overcome this. I know about this, Today is my first day at Republic Publishing. It’s a social media publishing agency established by experienced journalists, in the belief that editorial insight and principles are a good foundation for compelling content. Current clients include Nokia, Five, Pricerunner, Vodafone and The Link. My job is mainly to act as international managing editor (crikey!) on the Sports shoe brand Converse bought AdWords against popular searches from teenagers that aren’t currently being competed for, compiling the list using Google Zeitgeist. Things like ‘how to kiss’, ‘summer solstice’ and ‘spelling bee’. Then they created single-page websites against this whole series of terms — sometimes just funny one-liners, sometimes useful. A number of leading bloggers have said that they’re deleting their Facebook profiles on account of its recent changes to the way it treats users’ privacy, reports Read/Write Web. The changes have actually turned out worse than I reported a couple of weeks ago, when you could opt out of appearing on the new The recent Pew/Internet Millennials report suggests that young people are far more connected than any other age group. They are 50% more likely to have created a social networking profile, 40% more likely to use Twitter and nearly four times as likely to have made a video of themselves. They’re also avidly mobile – with 41% Great advice from author Tim Ferriss on dealing with negativity on the Internet. |             | |||
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