Reports from the media measurement company Nielsen have dropped one of the features with which the company is arguably most associated: the idea of a television ‘channel’.
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Word-of-mouth (WoM) has influenced all my mobile phone contracts, where I took my wife on Valentine’s day and the last jar of instant coffee I purchased. It has for you, too, probably. Maybe not those exact items, but you’ve been influenced by people telling you what they like. If Facebook were a country, it would be the fourth largest in the world, just after the US, but bigger than Russia, Brazil or Argentina. Two-thirds of ComScore’s top 100 US websites and half of the their global top one hundred websites have implemented Facebook Connect. So what’s next? If you look back a couple of years, nobody really expected that social games, like Farmville, Mafia Wars and Texas Hold’Em Poker, would be a particularly powerful force in social media. How wrong we were. News emerged yesterday that Twitter is going to introduce advertising to its service. This will take the form of what it is calling ‘promoted tweets’ that will appear at the top of search results through the service in a contextual manner. You don’t need to be a technical genius or have to hack into Google’s servers to make sure that your online representation shows your good side. All you need is to be diligent; create a plan and stick to it. |             | |||
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