Hype Cycle

Hype Cycle

You’ve probably already seen this, even though it was published just a week ago.

It’s had nearly two million views in the last week, over 6,000 comments on YouTube itself, and been plugged into 826 blog posts. Among its honours, it’s the #2 – Top Favourited (All Time) – Sport. If it weren’t for Susan Boyle, it would be top video global of the month. It’s almost perfect in its spreadability:

  • expertly filmed and edited
  • great soundtrack
  • the guy totally rides a bicycle up a frickin’ tree! a tree!

There are two schools of stunt videos: ones that go horribly wrong and paens to skill. This definitely falls into the latter camp. If you read through the comments on YouTube, you’ll find the general tenor is:

I’m not going to hold myself back..
WHAT THE FUCK WAS THIS???
OMFG I HAVE NEVER SEEN THAT GOOD HANDLING OF BIKE EVER.
Dude you fuckin rock, hold it up!

Like the spate of parkour videos that appeared a couple of years ago, it’s not just about skill: it’s transgressive – this is not the sort of thing your mum would want you to do. The police would give you a good talking to, as well. Actually, I don’t want you to do it, either – the tree will win. It’s not robbery or beating people up, though. This is peaceful – but definitely not passive – resistance. It’s all about ignoring the boundaries society wants to put on you. Jumping over the fence rather than going round it.

It’s also a film about being solitary: generally there’s no-one around but Danny, and where there are people they don’t get close, or even appear to notice. When they do notice – as with the closing shot, where he jumps off the bridge – by the time they’ve reacted, he’s gone. Especially interesting since one of the commentators says that he’s fairly well-known around Edinburgh and “always draws a big crowd”.

I suspect these latter two points speak very directly to the people who are spreading the film. This is a rebellion articulated through actions, not words.

At the same time, it’s very Scottish – or British. There’s a tone of grace, understatement and humility. The setting is the nice part of Edinburgh, not the ‘hood. There aren’t the fast edits and flash effects you’re used to in a stunts video. You aren’t listening to aggressive hip-hop or grindcore; you’re listening to a slow ballad called The Funeral. The guy doesn’t even speak, let alone brag or give us some nonsense about dedication and spirituality. And the video starts with him falling off the fence – twice, rather than a parade of victories. At 4:10, notice as he goes back and closes the gate he’s just jumped over – that’s a British stuntman for you.

Like most interesting things, it’s a mass of contradictions.

Anyway, well-done to Danny MacAskill and Dave Sowerby and also to Inspired Bicycles who sponsored them.

Possibly Related Posts:

Share this post with other people:

  • Twitter
  • del.icio.us
  • Digg
  • Tumblr
  • Facebook
  • FriendFeed
  • MisterWong.DE
  • Sphinn
  • LinkedIn
  • Posterous
  • StumbleUpon
  • Add to favorites
  • email
This entry was posted in social networks, stuff and tagged , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Response to Hype Cycle

  1. [...] “trackback_list”]); today 0 reply mediaczar added this video and said Ian Delaney says, “Like the spate of parkour videos that appeared a couple of years ago, it’s not just about [...]

Leave a Reply

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> Please don't include more than a couple of hyperlinks or the spam filter will irretrievably auto-delete your comment.