Many thanks to comrade Mayfield for his excellent presentation to the collected officers of the Social Media Commissariat … sorry Club, this evening.
To cut his talk short, he’d been thinking about the parallels between the birth of social media and the birth of print itself, as described in Elizabeth Eisenstein’s The printing press as an agent of change: communications …read the rest of this article
I’ve been tagged twice for this so here goes. I have also cheated and extended this out to two weeks…
Telly: watched Extras and Dr Who over Christmas. Neither of them were as good as I’d hoped. Otherwise, I watched The Most Annoying People of the Year on BBC 3 through iPlayer, which was quite possibly the bitchiest thing I’ve ever …read the rest of this article
If you were a brand manager for an FMCG company – let’s say you look after Bostik, for the sake of argument – what would you be doing when it comes to your online strategy?
Well, you’d probably try to work out how Google works. You want to come top of the search results for things like err.. ‘glue’. You’d probably …read the rest of this article

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Social tools, devices and web evolution are creating epochal change in media, society and business. The plan is to 







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