News Blog - Daily Brief: Official: Facebook Poised to "Take Over The World" - Portfolio.com

Among other things, it will allow businesses to set up their own Facebook pages and then reach out to real, live users — that is, potential customers — based on the interests they have described in their profiles.

If those interests include not seeing advertising, that is too bad. "There is no opting out of advertising," Zuckerberg said.

No opting out of advertising for Zuckerberg, perhaps. A $15bn dollar valuation has to have some sort of business model and since the open platform dropped the bottom out of the user gifts market, advertising is all they have left. I, on the other hand, most certainly do have alternatives (instructions on how to block Facebook Beacon ads).

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