You’ll recall the Million Dollar Homepage, the buy-a-pixel-for-a-dollar site that actually managed to raise a million dollars from astute marketing gurus looking for an exciting and original way to gain exposure hapless buffoons with more money than sense? You’re probably also aware that there have been various rip-offs since then that haven’t done quite as well.
The latest twist on the formula is www.milliondollarpubes.com. Yes, it’s real – I got a press release this morning that explains the premise:
Businesses can instantly purchase one or more pubic hairs by visiting the site at www.milliondollarpubes.com and simply clicking on the ‘BUY PUBIC HAIR’ link. You can then select exactly where on her body you would like your advertisement and link to appear. Upon checking out you also have the option to have the pubic hair posted to you. The owner of the site said “I hope that as many people as possible would like to receive my hair, but if you would prefer to just place your advert then that is fine too!” The site has already attracted a number of serious businesses who have seen the initiative as a fun way to achieve effective advertising and a great return on investment. Cost-per-click has never been so much fun!
5000 pubic hairs are on offer to raise the owner’s magical $1,000,000 goal.
With nearly 200 hairs already purchased interested businesses who want to gain great exposure at a low cost are advised to act quickly, and take advantage of this unique ‘hair today – gone tomorrow’ opportunity.
If you thought the original was bonkers, then this is surely the sign of a world gone mad. Ermm.. guys, there’s nothing on the site but ads – on top of a picture of a young lady’s fully-knickered nether regions – and the only people who would visit the site are people looking to place an ad.
*You will note that I have carefully resisted the lure of a headline along the lines of ‘advertising ***ts’.
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Social tools, devices and web evolution are creating epochal change in media, society and business. The plan is to 
OK. I’m stunned.
Actually you do it a slight disservice by saying there’s nothing there but ads. There is a picture of the nether regions of a young lady in dayglo bikini bottoms sporting a CND symbol. Not a hair in sight and lots of parts of her that I wouldn’t call pubic.
Of course even if this pic were of interest to pubescent boys, though I’m sure they can find more stimulating material elsewhere, the problem is the juicy (sorry) bits are going to disappear behind ads! And are they in the market for SEO (one company seems to have dropped $8,000 on this – assuming that they are not the people behind it in the first place)
Stunned. Please tell me it’s a joke.
So the more successful it is, the less appealing the site becomes! Genius.
I’ve updated the post slightly, Lloyd, to describe the site a tad more fully.