Comments on: The SEO Backlash?

By: alan p

alan p — Thu, 23 Aug 2007 08:43:02 +0000

I think it depends…..for example, the PS3 post was fairly early on in broadstuff’s existence and in that case probably pushed up the blog’s ranking early, which then improved the visibility for other stuff etc etc.

I must say though that I really don’t understand the logic of Google’s Blog Search (as in I know what its supposed to do, but it seems very random in reality) and in our case at least Technorati picks up far more of the links we get.

By: Ian Delaney

Ian Delaney — Wed, 22 Aug 2007 23:32:58 +0000

Agreed. One of the points Ken made was that by de-optimising, he increased his average visit length and decreased bounce-backs. These figures will count for more and more as the illusory measure of page impressions ceases to carry weight.

By: Dharmesh Shah

Dharmesh Shah — Wed, 22 Aug 2007 23:21:05 +0000

I’d go further and argue that indiscriminate traffic is actually worse than having no value — it has negative value.

Part of the challenge in online marketing is separating the signal from the noise. Getting a bunch of random traffic tends to hide the quality traffic and hence makes life harder.

By: Ian Delaney

Ian Delaney — Wed, 22 Aug 2007 21:33:21 +0000

I’m not alone, then. Does it make you wish you had a PS3 blog instead? If I was looking for ad revenue, it would certainly be a temptation.

Incidentally, we’ve got an NMK event about Porn 2.0 in September – hope you’re coming along.

By: alan p

alan p — Wed, 22 Aug 2007 21:19:57 +0000

I get by far the most traffic for a post on PS3 (I was talking about it as a media server), but its a gamer magnet. The next (by some way behind) is one on “Porn 2.0″!

I don’t know whether that’s good or bad :)