A Second Slice of Social Media
Aussie PR bloggers Trevor Cook and Lee Hopkins have released the second edition of their e-book about social media, now updated to cover Twitter, Jaiku, Facebook and Second Life. As previously, it’s a free PDF download.
It’s a good read and covers some lesser-known (in the Northern Hemisphere) examples of brands and organisations using social media to engage with people.
Corporate Engagement: Second edition of social media paper released