Joost Needs a Boost

February 28th, 20073:24 pm @ Ian Delaney

15


For the last 3 remaining people in the universe who have not yet received a Joost invite: I have now got one. Nah-nah-na-na-nah.

Joost uses peer-to-peer technology, similarly to BitTorrent, to distribute copy-protected broadcast TV between users. It’s very simple to set up and you don’t need to tweak any settings to make it work perfectly. There are about 12 channels available with a choice of about 20 programmes on each channel. The video quality is very good compared to YouTube and similar – and probably better than regular TV if you sit 20 inches from the screen, the way you do with a computer. They make their money from short adverts every 10 minutes or so. Just a single advert, but presumably, because they have virtually no costs and highly targeted audiences, they can make a reasonable profit on these.

But it kind of reminds me why I don’t watch regular TV. The content they’ve managed to pull together appears to be a compilation of Channel 5 rejects (Channel 5 is the worst British TV station, overseas readers). There’s a whole channel of ‘The World’s Strongest Man’ and another devoted to a car programme that isn’t as good as Top Gear. I started watching the promisingly-titled ‘Indie Flix’ channel, but found that by ‘indie’ they really meant ‘unwatchable tripe’. Fratelli-TV, if you like.

There’s talk of a further deal between Viacom and Joost, which already has an MTV channel from the company. Viacom recently had 100,000 video clips pulled from YouTube. Hopefully, that content is about to find a new home and fingers-crossed that might give me the incentive to try it a second time.

Update: Stuart was clearly in the same batch of new testers as me and shares my feelings. Some salutary comments from Duncan to counter my impatience below.

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