twopointouch

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Perhaps. Just finished a post due to fire up at NMK tomorrow when I’m away at the Search Engines Strategies (London) conference. Is anyone else going?

It’s my Valentines’ tie-in feature, which isn’t really necessary on NMK, but what the hell. Great timing from instrata to produce a press release about dating sites today. I interviewed Rachel from Instrata and Steve who runs a lot of the dating sites for emap. It’s about Lurrve and the Internet and what makes a great dating site.

The key thing I learned for back here in the non-schmaltzy internet:

• The more people know about you, the more likely they are to respond to you.

Profiles with photos get 10X the response that profiles without photos get. Women will read all the way through a profile; whereas the average man looks at height, hair colour and the photo. Dear, dear me.

Without labouring the point, I think the same goes for bloggers. More disclosure works.

*not me