Brooker Hates Macs
In today’s Guardian, Charlie Brooker has a tremendous rant at the new Apple vs Macs campaign and Macs in general. It is very funny indeed:
Aside from crowing about sartorial differences, the adverts also make a big deal about PCs being associated with “work stuff” (Boo! Offices! Boo!), as opposed to Macs, which are apparently better at “fun stuff”. How insecure is that? And how inaccurate? Better at “fun stuff”, my arse. The only way to have fun with a Mac is to poke its insufferable owner in the eye. For proof, stroll into any decent games shop and cast your eye over the exhaustive range of cutting-edge computer games available exclusively for the PC, then compare that with the sort of rubbish you get on the Mac. Myst, the most pompous and boring videogame of all time, a plodding, dismal “adventure” in which you wandered around solving tedious puzzles in a rubbish magic kingdom apparently modelled on pretentious album covers, originated on the Mac in 1993. That same year, the first shoot-’em-up game, Doom, was released on the PC. This tells you all you will ever need to know about the Mac’s relationship with “fun”.
Update: excellent parodies of the Mac campaign here.