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We had a cool event yesterday at work on the subject ‘Do Agencies Innovate?’, so that knocked out last night (far-too-long and elaborate write-up here). Excellent speakers and great debate from the audience.

I want to know a better word for ‘audience’ in this sort of scenario, and the sort of involvement in the creation of media that we write about. I see ‘the former audience’ (scare quotes not optional) quite frequently, but that seems a bit poncy. I tried to use the word ‘participants’ in my write up since that seemed best to capture what these particular events are about. It’s like a Roman forum, with the panellists as senators, I guess. But at the same time, I find ‘participants’ a bit of a mouthful, too.

I could just say ‘people’, but how would you construe this: “One of the participants, X from Y, said that blah blah blah”. One of the people? bleuch!

Delegates, maybe? But that seems to imply that we totally identify with the organisations we work for and those organisations speak with one voice.

It seems like a petty, semantic quibble, but if you can’t find an elegant, demotic way to say what you mean, then that means this new environment isn’t quite culturally accepted yet. Maybe it’s like the word ‘chair’. People used to laugh when you used it as a replacement for ‘chairman’. You don’t see many people laughing now.