An article on CNet.com suggests that children born since 1981 are doing more communicating than ever before – albeit through different channels than their predecessors. They’re also used to being in control of their media intake. There’s no evidence cited, and I cringe at the jargon, but I can see the point they’re making about children’s relationship with technology.
“What we’re talking about is a generation that has the ability to be in touch with each other immediately at earlier and earlier ages,” said Nancy Robinson, vice president and consumer strategist at Iconoculture, a Minneapolis company that tracks consumer trends for consumer giants like Nestle and Sony. “If you asked someone 10 years ago about the necessity of a cell phone for a 5-year-old, they would have laughed and walked away; now you can buy that at Target.”
Think of Generation We kids as a product of Generation Xers–a demographic born roughly between the years of 1961 and 1981 whose influence over pop culture peaked in the ’90s. Parents of Gen We are not only savvy about media and advertising, they’re also comfortable with technology. They’re taking those skills into parenting, encouraging their offspring to understand that with technology, the kids can be in control.
Technorati: communications, culture, youth
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