The Sydney Morning Herald reports the sad news that the internet has grown up:

Sex and pornography have been trounced by business and e-commerce as the most popular internet search topics, new research shows.

In their mid-90s heyday, sex-related topics accounted for 17 per cent of web searches, but that figure has shrunk to an unsexy 3.8 per cent, Queensland University of Technology’s Professor Amanda Spinks said today.

But Prof Spinks said business and commerce-related topics, including buying and selling on the net, had outstripped sex to make 30 per cent of web searches.

I can confirm that in my mid-90s heyday, sex-related topics accounted for 17% of my thoughts.

Help spread this post:

Possibly related posts:

• Brits with Broadband
• Free Guide to SEM
• UK trusts TV twice as much as online