From a study by Telecom Express, a company that provides competitions, polls and other interactive services to newspapers, magazines and broadcast:
The most trusted source of information was television, scoring 66 per cent, just as highly as family and friends.
Radio was listed the fifth most trustworthy source of information, below national newspapers, but above websites. [...]
The most marked contrast was between the credibility of established media brands, compared with websites (36 per cent) and blogs (24 per cent).
Complete nonsense. Of course you can trust blogs.
I’m actually quite encouraged by these results. It’s pleasing that 24% of Britons know what a blog is. It would be interesting, though, to see these results on a historical scale. Do more people trust the internet than a year ago, for example? It’s also good to see that there is a fair bit of critical thinking going on: maybe “One Third of Brits don’t Trust TV” would have been a better headline.
via E-Consultancy
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My Weblog » links for 2006-08-23
3 years ago
[...] UK trusts TV twice as much as online at twopointouch: web 2.0, blogs and social media (tags: ibt4im) [...]
Trust Me, I’m a Journalist at twopointouch: web 2.0, blogs and social media
3 years ago
[...] Reminiscent of this post, comes a reminder from LexisNexis that traditional media are much more highly trusted than any of us lot. However, it appears that the US is less trusting of its media – old and new – than the UK. Are we brits more gullible than the US, or is American media just a lot worse? [...]