http://twopointouch.com/2006/blogs/the-roi-of-business-blogs/ web 2.0, blogs and social media Mon, 26 Jul 2010 00:12:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://twopointouch.com/2006/blogs/the-roi-of-business-blogs/#comment-583 ROI follow-up at twopointouch: web 2.0, blogs and social media Tue, 03 Oct 2006 18:51:23 +0000 http://twopointouch.com/2006/10/03/the-roi-of-business-blogs/#comment-583 [...] Like a number of you, I expect, I attended Charlene Li’s webinar in relation to her ‘calculating the cost of business blogging’ post (covered here, two posts down). Powerpoint slides and an MP3 of the presentation ought to follow shortly - I’ll update when they are. [...] [...] Like a number of you, I expect, I attended Charlene Li’s webinar in relation to her ‘calculating the cost of business blogging’ post (covered here, two posts down). Powerpoint slides and an MP3 of the presentation ought to follow shortly – I’ll update when they are. [...]

]]> http://twopointouch.com/2006/blogs/the-roi-of-business-blogs/#comment-573 Ian Delaney Tue, 03 Oct 2006 15:35:26 +0000 http://twopointouch.com/2006/10/03/the-roi-of-business-blogs/#comment-573 Hi Vern. I'm sure you're right. Unfortunately, though, the "grumpy FD" (or equivalent - almost every business has one) isn't that impressed by the immeasurable, so companies have to justify blogging without any of those things, using those factors that *can* be measured. Unfair, yes. Real world, yes too. Hi Vern. I’m sure you’re right. Unfortunately, though, the “grumpy FD” (or equivalent – almost every business has one) isn’t that impressed by the immeasurable, so companies have to justify blogging without any of those things, using those factors that *can* be measured. Unfair, yes. Real world, yes too.

]]> http://twopointouch.com/2006/blogs/the-roi-of-business-blogs/#comment-571 Vernon Lun Tue, 03 Oct 2006 14:50:59 +0000 http://twopointouch.com/2006/10/03/the-roi-of-business-blogs/#comment-571 Nice article Ian, it's the immeasurable that eludes us, things like reaching the enthusiasts, increasing brand awareness. The blog (if you remove the adsense part) is really your personal billboard. Your online persona. I'm amazed how many political parties, businesses simply slap together a blogger account without thinking the message and the presentation. These folks probably do more damage than good to their reputation. I remember reading a great book about life being a series of presentations. Every blog entry is essentially a presentation. Nice article Ian, it’s the immeasurable that eludes us, things like reaching the enthusiasts, increasing brand awareness. The blog (if you remove the adsense part) is really your personal billboard. Your online persona. I’m amazed how many political parties, businesses simply slap together a blogger account without thinking the message and the presentation. These folks probably do more damage than good to their reputation. I remember reading a great book about life being a series of presentations. Every blog entry is essentially a presentation.

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