Opening the WoM Communications conference, Steve Barton of Keevil Barton Kershaw [now defunct] talked about the reasons word of mouth matters more than ever. He cited research that states we receive over 3000 messages a day about products and services (source unknown, but I can believe it. Here is some info). We’re not able to
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Thanks to Simon from Green for sorting me out a press pass to Word of Mouth Communications. A very interesting day which I thoroughly recommend the next time it comes around. I’m going to write about three cough… two of the presentations in three … two posts, to keep me stocked up with new material |             | |||
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