Those Idle Canadians
No offence meant. This story makes me wish I lived in Canada, basically.
Canada has the highest number of blog readers per internet-head of any of the countries measured in recent comScore research conducted in North America and Western Europe. The US is surprisingly low compared to its neighbour, lower than any countries but Italy and Germany.
What is that about? Does the US have a less centralised population? Are there fewer people (per capita) in the US involved in IT? I reckon both could be true. But it’s also about the status of the print IT press, I think. Both Italy and Germany - the lowest scorers on blogs - have an enormous IT press that is well trusted, from my own experience talking to journalists from those countries and visiting their newsagents. I also know that the UK has a shrinking, yet well-trusted IT press. Following this line of argument, the US would also have a well-trusted print IT press.
The equation then becomes that penetration of blogs is in inverse proportion to the trust and penetration of mainstream print media. Common sense, I guess. Would any Canadians like to comment on these results?

Via. micropersuasion. This piece updated from an earlier version where I didn’t say what I thought I said.