More than Half Australians Download TV?
Zeropaid reports on a new survey conducted in Australia. More than half the respondents said that they regularly downloaded TV shows from the Internet:
15.75% said they downloaded a TV program at least once a week, 25.5% said twice or more, with 12% responding once a month, and 17.5% hardly ever.
57.25% said they downloaded by episode, with 10.75% saying by series.
79.25% said they knew it was illegal to download TV shows from the internet in Australia without proper consent, and 19.25% claimed they were unaware.
Upon discovering it is illegal, 1.75% said they stopped downloading, 8% said they reduced the amount, and an overwhelming 71% said they made no change.
When asked if a TV show became available for download, “…would you be prepared to pay for a legal, high-quality download of an episode of a TV program, as you now can with music files?” 53.25% said “yes,” and 46.5% said “no.”
The survey was conducted on Australian local TV websites and attracted 800 responses. The figures seem enormously high, but even if they were overinflated by 50%, it still suggests an massive shift in the way people use television. The culture of ‘I’ll look at/listen to/read what I want, when I want’, something very much inspired by the web, seems to be becoming a mainstream ethos.
via digg.
