Comments on: A Better Impression http://twopointouch.com/2006/12/06/a-better-impression/ web 2.0, blogs and social media Tue, 07 Oct 2008 05:28:51 +0000 http://wordpress.org/?v=2.6.2 By: Ian Delaney http://twopointouch.com/2006/12/06/a-better-impression/#comment-5138 Ian Delaney Fri, 08 Dec 2006 01:48:03 +0000 http://twopointouch.com/2006/12/06/a-better-impression/#comment-5138 I guess, Bob, because unique visitors makes it easier to eliminate fraud. *I*, for example, shouldn't count as a visitor at all, and certainly not more than once. New visitors is an interesting idea, though, from an advertising perspective. If I had a sponsor, then that might be more important than regulars who have already seen the ad and either ignored or acted on it. I guess, Bob, because unique visitors makes it easier to eliminate fraud. *I*, for example, shouldn’t count as a visitor at all, and certainly not more than once.

New visitors is an interesting idea, though, from an advertising perspective. If I had a sponsor, then that might be more important than regulars who have already seen the ad and either ignored or acted on it.

]]> By: Bob Boydston http://twopointouch.com/2006/12/06/a-better-impression/#comment-5137 Bob Boydston Fri, 08 Dec 2006 01:31:22 +0000 http://twopointouch.com/2006/12/06/a-better-impression/#comment-5137 But, why "unique" users? Why not all users? Take the television industry, for instance. For a given popular show, how many viewers are unique and how many are return viewers? In terms of advertising, more than not, they are looking at the total number. I would say that the makers of shows would be very interested in new viewers, just to know their shows are fresh. The same can be said for websites and their advertisers. I really question this concept of only "unique" users. But, why “unique” users? Why not all users?

Take the television industry, for instance. For a given popular show, how many viewers are unique and how many are return viewers? In terms of advertising, more than not, they are looking at the total number. I would say that the makers of shows would be very interested in new viewers, just to know their shows are fresh.

The same can be said for websites and their advertisers.

I really question this concept of only “unique” users.

]]> By: Ian Delaney http://twopointouch.com/2006/12/06/a-better-impression/#comment-5120 Ian Delaney Thu, 07 Dec 2006 21:57:46 +0000 http://twopointouch.com/2006/12/06/a-better-impression/#comment-5120 Yes, that's true. But how many 'normal' people ever even think or know about cookies? As a mass media measurement, I reckon it works better. Yes, that’s true. But how many ‘normal’ people ever even think or know about cookies? As a mass media measurement, I reckon it works better.

]]> By: Glenn http://twopointouch.com/2006/12/06/a-better-impression/#comment-5116 Glenn Thu, 07 Dec 2006 21:22:12 +0000 http://twopointouch.com/2006/12/06/a-better-impression/#comment-5116 Impressions is bad. But unique users depends on cookies and a lot of users have their internet browsers set yuo to delete cookies or not even accept them. Out of the frying pan into the fire! Impressions is bad. But unique users depends on cookies and a lot of users have their internet browsers set yuo to delete cookies or not even accept them.

Out of the frying pan into the fire!

]]>