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A new report from eMarketer published yesterday suggests that advertising spending on social networks will soar over the next four years. Worldwide revenues over $2bn are predicted in 2010. The report suggests that the most mainstream sites, dominated by MySpace, will grab the largest share of this revenue. It’s not entirely clear I did an interview with Stewart Manley, CTO of Mediasurface, yesterday. The company makes Content Management software for producing business websites, whether they be internet, intranet or extranet sites. Their customers tend to be quite heavyweight, such as the Environment Agency, NATO, Oxford University Press, and SSA Global. A far cry, in other words, from Nice interview on Techcrunch about Vox, the new social network/blog platform from SixApart. I have to confess that I didn’t really see the point of Vox when it first appeared, given the existence of all the other social networks out there. SixApart’s Andrew Anker explains: More importantly to Vox, we believe there is very Got my mobile phone stolen by some pasty-faced charver who approached me for a cigarette while I was sat outside a cafe in Richmond. Giving fags to the poor and needy is one of the very few charitable acts I regularly engage in. However, it seems my urban outreach programme may need a rethink if they’re going nick your mobile |             | |||
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